Beauty experts at Nouveau Lashes have highlighted a rising trend of people opting for a more minimalistic, natural illusion – as opposed to the full-coverage, full glam days of the past.

As well as this, searches for the ‘clean girl aesthetic’ have skyrocketed on TikTok, with videos receiving up to 22.5m views on the social media platform. With simplistic makeup routines gaining more and more popularity, it is no surprise that time-saving, natural looking beauty treatments are also on the rise.