The Rise of The Metrosexual

meterosexual male modelAccording to the American Society of Plastic Surgeons, nearly 400,000 men in the United States received Botox in 2013. This is a 310% rise in the uptake for Botox amongst men compared to a decade ago. The figures are reflective of the popularity Botox also holds in the UK.

Plastic surgeon Riccardo Frati says that

Men are becoming progressively more aware of the advantages of Cosmetic Surgery and Aesthetic Treatments, a youthful appearance and looking fit can be important in business and society

Whilst the cosmetic process can sometimes be similar between the genders, the motivations behind them are different, Richard G. Fried, a dermatologist and licensed clinical psychologist practicing in the U.S, says “men want to look better, just as women do”, However, Dr. Fried observes that when it comes to cosmetic surgery, men are motivated by more concrete tangible things such as wanting to be more powerful, in control, attractive, and make more money.
The desire to keep the edge in the business world and personal relationships are the key factors boosting the increase in the male sector of cosmetic surgery and aesthetic treatments.

Dr. Marco, an Aesthetic Doctor at E.F Medispa, says

Men are expected to be eternally youthful in terms of stamina and dynamism, they are being judged more on their looks, so men are realizing the importance of keeping themselves fresh faced


The Rise of Non-Surgical Treatments for Men

While the jump in demand isn’t unique to the gender, doctors say it speaks to many men’s desire to boost their looks often through quick treatments that don’t cause a lot of bruising or require lengthy recovery times.
Cosmetic Doctor Philippe Pisal-Hamida says

Non invasive cosmetic treatments are inexpensive, instant, and often painless with durable effects; male patients see this as an investment in their aesthetic appearance and personal well-being skin


Top of the List is Botox

The most popular treatment amongst men seeking a little age perfection is Botox. Clinics such as the Transform Medical Group have seen 50% more men have Botox injections this year alone, compared with the same period in 2007.

Richard Fairclough, 46 from Sutton Coldfield says,

Botox is brilliant, discreet and instantly refreshes me, and I have it done three times a year, as well a professional Obagi skin peel, people always comment on how fresh-faced I look!

Top Non-Surgical Treatments for Men

  • Wrinkle-busters such as Botox, Restylane
  • Professional Skin Care “Cosmeceuticals”
  • Teeth Whitening/Cosmetic Dentistry
  • Hair Restoration Treatments
  • Laser Hair removal
  • Micro-Dermabrasion
  • Tattoo removal
  • Botox and Fillers
  • Power facials
  • Laser Hair Removal
  • Sweating treatments

Top Surgery for Men

Men are exercising, quitting smoking and eating healthy foods. However, men who end up in consulting a plastic surgeon or cosmetic doctor often say they don’t think they look as good as they feel,

Plastic and Reconstructive Surgeon Professor Jim Frame says that “Dysmorphia amongst men is common, certainly amongst my patients, some patients are fresh off a divorce or looking for a competitive edge in an office full of young guys, others are inspired by wives who have had successful procedures”.

Whilst Blepharoplasty, and Rhinoplasty stay in top position, Liposuction, Tummy Tucks and Body Lifts, have seen a 60% increase. Professor Frame explains that “Tummy Tucks, and Body Lifts are in demand largely due to massive weight-loss, and gastric by-pass surgery which sheds the stones and leaves behind excess skin”.

Liposuction is also on the increase, mainly because new advanced devices are becoming relatively pain free.

Top Surgical Procedures for Men

  • Eyelid Surgery (Blepharoplasty)
  • Nose Surgery (Rhinoplasty)
  • Liposuction and Vaserlipo
  • Male Breast Reduction
  • Pectoral Implants
  • Hair Transplantation
  • Face Lift and Neck Lift
  • Ear Correction

Many men do not know what cosmetic options exist because they are simply not exposed to the same media women are. They are often surprised that many of today’s solutions are simple and very accessible.

What The Experts Say:


The rise in male grooming has extended to the increase in demand for improvements in skin appearance, lines and wrinkles and overall skin quality. No longer just for the female population, men are beginning to see that aesthetic treatments can give rise to subtle, but extremely revitalising and refreshing effects to their facial appearance, without the need for invasive surgery or extended downtime

Dr Bob Khanna, cosmetic dentist and aesthetic practitioner

mikeIn my practice at Hans Place, I have noticed that the percentage of men requesting aesthetic treatments is definitely on the rise. Injectable dermal fillers and wrinkle smoothing injections are in demand and this is because they are relatively instant in their result times, offer a subtle improvement to the general facial appearance and are accessible financially. Men now see that anti-ageing is not just for the female of the species and youthful, healthy looking skin is now available to everyone without the need to go under the knife, which can be daunting to many

Mike Comins, Cosmetic Doctor and Vaser Surgeon

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