Press Release: Safety in Beauty Campaign Launches in London

Press Release: Beauty expert launches campaign for safety in beauty industry

A new campaign was launched at the W Hotel on the 17th October with a plethora of celebrity supporters.

Beauty author and personal coach Antonia Mariconda has launched a campaign for safer practices in the beauty industry, which aims to expose unsafe practices and keep the public informed.

Mariconda said: “We all have the right to look and feel better about ourselves, but that doesn’t mean we deserve to suffer the consequences of damage inflicted by incompetent practitioners or business activities.”

The campaign, which will run on Twitter using the hashtag #safetyinbeauty, is intended to expose and hold unscrupulous, uninsured or even illegal practitioners to account.

Mariconda said: “It’s all about people power now, it’s a hugely profitable industry for those that have a role within it, but as consumers we need to take a stand and say that we willno longer suffer nor tolerate sub standard or potentially harmful activity”.

Many industry professionals and medical practitioners have pledged their support for the initiative already, Dr Mike Comins, President of BCAM (British College of Aesthetic Medicine), attended the event in support and stated “it’s a wonderful initiative that puts power in the hands of the consumer”

Attending guest and sponsor, Mandy Luckman from Law firm Irwin Mitchell stated “we fully support this initiative as it creates greater awareness of how to go about beauty procedures and treatments in a safer way, it’s all about information and empowering the consumer”.

Mariconda intends to present over 365 documented examples of malpractice, and injury inflicted to the public by unscrupulous beauty and cosmetic activitiesto a government review panel in January 2014, with the intention to add pressure to instill tighter regulations  within the beauty industry.

For further information, please contact Positive Communications:

Tracy Posner or Catherine Domanski

020 8566 8811    07738 287 764


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