Organic Beauty & Wellbeing Week

Organic Beauty & Wellbeing Week

On the 27th August, Soil Association Certification; the leading UK organic certification body launched the theme for this year’s Organic Beauty & Wellbeing Week with a panel of leading sustainable and natural beauty experts.

Falling in the heart of is an industry-wide campaign that this year will feature one harmonized message and campaign across the entire organic sector: together with nature, we can make a world of difference. The week aims to highlight that one small swap really can make a world of difference and by working together with nature we can help restore our world.

2020 has seen a holistic approach to health pushed to the forefront, with more of us searching to not just look, but feel healthy. Mak­ing eco-conscious choices in our lifestyles has now become a big part of this, as citizens are becom­ing more conscious of the planet and their impact on it, so are searching for hon­est, transparent brands with ingredients from nature.

It’s been a year of difficulties, but there is an overwhelm­ing sense of renewal and restoration. The ‘healthy for me, healthy for the planet’ mentality is growing, and cultivating care and respon­sibility is important now, more so than ever.

Data from the 2020 Soil Association Organic Beauty & Wellbeing Market Report shows that the certified organic beauty market was growing at a rate of 23% before Covid-19 and the market is still looking very healthy.

The panel briefing included a stellar line up of experts in their field including Clare McDermott, Business Development Director, Soil Association Certification; Jennifer Hirsch, founder of The Beauty Botanist, Wellbeing Editor, Susannah Taylor and TerraCycle UK’s Head of Communications, Stephen Clarke.

The panel discussed the 3 pillars of Organic Beauty and Wellbeing Week: ‘From Nature’, ‘Holistic Wellbeing’ and ‘Sustainable Business’, and showed how #OneSmallSwap to your lifestyle can make a world of difference.


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