On the 27th August, Soil Association Certification; the leading UK organic certification body launched the theme for this year’s Organic Beauty & Wellbeing Week with a panel of leading sustainable and natural beauty experts.
Falling in the heart of is an industry-wide campaign that this year will feature one harmonized message and campaign across the entire organic sector: together with nature, we can make a world of difference. The week aims to highlight that one small swap really can make a world of difference and by working together with nature we can help restore our world.
2020 has seen a holistic approach to health pushed to the forefront, with more of us searching to not just look, but feel healthy. Making eco-conscious choices in our lifestyles has now become a big part of this, as citizens are becoming more conscious of the planet and their impact on it, so are searching for honest, transparent brands with ingredients from nature.
It’s been a year of difficulties, but there is an overwhelming sense of renewal and restoration. The ‘healthy for me, healthy for the planet’ mentality is growing, and cultivating care and responsibility is important now, more so than ever.
Data from the 2020 Soil Association Organic Beauty & Wellbeing Market Report shows that the certified organic beauty market was growing at a rate of 23% before Covid-19 and the market is still looking very healthy.
The panel briefing included a stellar line up of experts in their field including Clare McDermott, Business Development Director, Soil Association Certification; Jennifer Hirsch, founder of The Beauty Botanist, Wellbeing Editor, Susannah Taylor and TerraCycle UK’s Head of Communications, Stephen Clarke.
The panel discussed the 3 pillars of Organic Beauty and Wellbeing Week: ‘From Nature’, ‘Holistic Wellbeing’ and ‘Sustainable Business’, and showed how #OneSmallSwap to your lifestyle can make a world of difference.