Nip Tuck Tweak – The Safety in Beauty Podcast


Podcasting has seen a surge in popularity over the past few years, and it doesn’t look like it will slow down any time soon. From workouts at the gym to long car rides, podcasts have become our go-to companions to get us through mundane daily activities.

Top 10 Statistics

  • 1.3 million podcasts are recorded in English
  • Over 19.1 million Britons listen to podcasts
  • 40% of UK podcast listeners are aged 26 to 38
  • 79% of Britons listen to podcasts on their smartphones
  • People in the UK mostly listen to podcasts while commuting or travelling
  • Britons listen to podcasts 40% more now compared to before the COVID-19 pandemic.
  • 48% of Britons listen to podcasts to learn something new
  • In 2021, £46 million were spent on podcast advertising in the United Kingdom

What is a podcast ?

A podcast is a digital audio file made available on the Internet for downloading/listening to on a computer or a smartphone.Podcasts are usually episodic and often include interviews or commentary. They’re similar to radio shows, but you can listen to them whenever and wherever you want.Podcasts are available on numerous platforms such as Spotify, YouTube, Apple Podcasts, and many more online streaming services.Today, podcast episodes often feature video as well, so you can choose to either only listen or listen and watch your favourite shows.

  • There are over 2.9 million podcasts in existence
  • Insider Intelligence projected that by 2028, podcasting is expected to become a £75.54 billion industry.
  • There are roughly more than 135 million podcast episodes available, but 44% of them have less than 3 episodes!
  • 65% of podcast listeners use a portable device to listen to their favourite shows
  • Podcasts are popular because they offer flexibility and convenience that other forms of audio content don’t.

“Self-improvement and self-growth have become the top motivators for people around the globe to tune into podcasts, proving how much people want to improve their lives and learn something new, for their personal benefit” – Antonia Mariconda 

Welcome to Nip, Tuck and Tweak

The Safety in Beauty Podcast

Series 1 – Launching in Spring/Summer 2024 – Launch Party at Hydrafacial HQ Flagship Store, May 

Title of Series 1 : Nip, Tuck & Tweak The Facts The Fiction and The Fixes

Format: Join Health and Beauty Author, Personality, and Safety Ambassador, Antonia Mariconda and her wealth of guests from: TV personalities to leading medical and aesthetic industry doctors and surgeons, and members of the public in a chat show style video podcast.

Duration of each show: 1 hour podcast audio and video

Episodes:  12 – series 1

Sponsorship opportunities are open for each episode

Open to Commercial Brands

Open to Individual Professional Experts

All audio and video file, supplied to sponsor including introduction to show with logo, title and credits, sponsor has copyright to do as they wish with audio and video file. Sponsorship includes outreach on all marketing platforms*The sponsorship fee also includes a double page spread in the new Nip, Tuck Tweak Magazine – click here to read more

  • Safety in Beauty Following: Instagram almost 10k followers, Facebook 9K  X (Twitter) 5K followers
  • Antonia Mariconda Following: 13.6k followers instagram X (twitter) Antonia Mariconda 44k followers
  • Subscribed database on Mail-chimp 14k
  • Average weekly outreach combined all digital platforms 250k

Platforms the podcast will be published include:

  • Apple Podcasts
  • Google Podcasts
  • Spotify
  • Podchaser
  • TuneIn
  • iHeartRadio
  • Pandora
  • Overcast
  • Downcast
  • PodCruncher, iCatcher, and Castaway 2
  • Podcast Republic, BeyondPod, AntennaPod, and doubleTwist
  • RadioPublic
  • Pocket Casts
  • Castbox
  • Listen Notes
  • Castro
  • Deezer
  • Anypod
  • Podcast Addict
  • PlayerFM
  • Learning Out Loud
  • iPodder
  • Laughable
  • Acast
  • Podcast Gang
  • Listen App
  • YouTube

Marketing in the modern era is all about connection.

In the ever-evolving digital landscape, podcasts have emerged as a force to be reckoned with. Offering a compelling blend of entertainment and information, they’ve captivated audiences worldwide and given brands an innovative way to share their story.

Brands are not just looking to sell a product or a service; they’re looking to tell a story, to resonate with their audience. Podcasts, with their auditory (and video) format, offer a unique advantage in this regard. The experience of listening to a podcast is much like having a conversation with the host. This creates an intimate atmosphere that allows brands to connect with their audience on a deeper level. Additionally, podcasts usually run longer than traditional commercials or promotional videos, allowing for in-depth discussions and extensive explorations of topics. This not only showcases the brand’s expertise but also provides substantial value to the audience, leading to higher engagement rates.

Podcasts have a unique way of fostering a sense of community

Regular listeners often feel like they’re part of an exclusive club. They engage in online discussions about the episodes, sharing their thoughts, insights, and opinions. This community-driven engagement is a goldmine for brands, as it not only fosters loyalty among listeners but also cultivates a pool of brand advocates.

Podcasts can connect you with new audiences

Podcast audiences are a loyal bunch: if they like what you create, statistics show they will subscribe and tune in to every show, with 80% listening to every moment of the show itself. Plus, people love to talk about podcasts, with many new listens coming from word of mouth. – and as with any type of content, this will only help to push up your following further.

Interestingly, studies have shown that a majority of podcast listeners also opt for Netflix and Amazon streaming services over live television, meaning that they are not exposed to traditional video advertising. This means podcasts could play a key role in getting you in front of harder-to-reach audiences.

Building Trust and Credibility

Trust and credibility have become paramount in today’s marketplace.
Consumers are increasingly skeptical of traditional advertisements, preferring to invest in brands that offer real value and demonstrate industry expertise. Podcasts provide an ideal platform for thought leadership. They allow brands to engage in extensive discussions, share insights, and collaborate with industry experts. This exchange of valuable knowledge fosters trust among listeners and builds the brand’s credibility in the industry.

In conclusion, podcasts are more than just the modern evolution of radio. They are a formidable tool in the marketer’s arsenal, with the power to forge connections, build trust, and foster community. Combined with the accessibility, SEO, and engagement benefits of transcription services, the potential of podcasts skyrockets.


As a brand sponsoring a podcast can provide quick wins. NRP found that 75% of listeners took action on a sponsored message. At this point listeners have already chosen the podcast and engaged with the content – and so are far more responsive to hearing other related content.

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