Meet Our Campaign Expert Advisors 2018

Dear Supporter, 

This campaign could not exist and do the essential work that it does, without the wonderful dedicated professional kindness  and support of our annual advisory panel,

Since the creation of the campaign, we have helped, advised and assisted hundreds of members of the public who have little, if any recourse, when beauty and aesthetic treatments go wrong,

I extend infinite thanks and gratitude to our campaign advisory panel 2018, for their kind voluntary assistance in our objectives and endeavours.

Meet The 2018 Advisory Panel

Dr. Hilary Jones

Medical Doctor, Health Editor of Daybreak, Author, Presenter and TV Personality

Area of expertise: General Medicine, Health and Wellbeing

Dr. Hilary Jones qualified from The Royal Free Hospital School of Medicine in 1976 and became a Principal in General Practice in 1982. In 1978/9 he worked as a single-handed medical officer on the most isolated inhabited island in the world, Tristan de Cunha. He first appeared on ITV in 1989 for TV-AM, then GMTV, and Daybreak. Dr. Hilary Jones is a passionate and dedicated spokesperson on a number of health related projects, topics and causes.

Mr. Fulvio Urso-Baiarda

Consultant Plastic, Reconstructive and Aesthetic Surgeon

Area of expertise: Plastic Surgery & Cosmetic Surgery

Fulvio Urso Baiarda is a member of the British Association of Plastic, Reconstructive and Aesthetic Surgeons (BAPRAS) and of the British Association of Aesthetic Plastic Surgeons (BAAPS), is listed on the Specialist Register for Plastic Surgery by the General Medical Council (GMC) and has specialist recognition as a Plastic, Reconstructive and Aesthetic Surgeon by all major health insurers.

Fulvio is a previous winner of both the prestigious International BAAPS Aesthetic Travelling Fellowship and also the coveted Kay-Kilner prize in Evidence-Based Plastic Surgery. More recently he was editor of the textbook, ‘Evidence-Based Cosmetic Surgery’. In recognition of Fulvio’s leadership within his field and contribution to Evidence-Based aesthetic practice, he has been appointed to the National Institute for Aesthetic Research (NIAR) and brought in to the newly-created taskforce advising BAAPS Council on the development of standardised aesthetic practice across the UK. Fulvio Urso Baiarda is also the winner of The Safety in Beauty Surgeon of The Year Award 2017.

Dr. Rita Rakus

Doctor of Medical Aesthetic Procedures

Area of expertise: Aesthetic Medicine and Anti-Ageing

Dr. Rakus has over 20 years of Aesthetic medical experience and is a leader in aesthetic medical services, her practice in Knightsbridge is one of the largest solo non-surgical practices in the UK,  named by the media as the ‘London Lip Queen’. She has appeared in countless media and television shows and articles including. Tatler, Harper’s Bazaar, Daily Mail on Sunday, Elle, The Times, Sunday Times, New York Times, London Evening Standard.


Dr. Dan Dhunna

Doctor of Medical Aesthetic Procedures

Area of expertise: Aesthetic Medicine and Anti-Ageing

  Dr Dan Dhunna has performed over 25,000 injectable procedures. In 2011 he was awarded the prestigious title of “Country Ambassador” for Allergan , the makers of  BOTOX ®, Juvederm and Voluma fillers and is a key opinion leader for several other cosmetic companies. He has featured in National and International publications and TV shows including in the USA and Middle East. Dr Dan Dhunna started his career as a GP having graduated from the World renowned Imperial College School of Medicine, University of London in 1999.


Dr. Beatriz Molina 

Doctor of Medical Aesthetic Procedures

Area of expertise: Aesthetic Medicine and Anti-Ageing

Dr. Beatriz is a fellow of the British College of Aesthetic Medicine and a Key Opinion Leader for Galderma Global, teaching and lecturing around the world.

Originally from Spain, Beatriz came to England on a surgical rotation during her medical training and worked at Frenchay Hospital in Bristol. She then went on to become a GP for ten years during which time she developed an interest in cosmetic surgery, She undertook extensive training in many treatments and procedures in the aesthetics spectrum and in 2005 set up her first clinic.


Dr. Michael Praeger

Doctor of Medical Aesthetic Procedures

Area of expertise: Aesthetic Medicine and Anti-Ageing

A highly skilled practitioner of cosmetic medicine, London-based, German-born and internationally educated Dr Michael Prager has been the key opinion leader for treating his patients in the most naturally attractive way. Dr. Praeger won The Safety in Beauty Doctor of The Year Award in 2017.


Helen Blanchard

Aesthetic Nurse Practitioner and Prescriber

Area of expertise: Aesthetic Medicine and Anti-Ageing

Helen started her nursing career over 32 years ago qualifying as a general nurse in 1987 and midwife in 1996.  Helen qualified as an Independent Nurse prescriber in 2009.

Helen made the move from Nursing in the NHS into the aesthetics industry in 2008. Helen has been actively involved with the British Association of Cosmetic Nurse (BACN) setting up the North West regional group and The Northern Association of Aesthetic Practitoners (NAPG). She regularly attends meetings, participates in on going training and invests in her continuing professional education and development . Motivated by patient safety and safety of practitioners she has always been active in trying to improve standards, good practice and sharing knowledge. Helen won the 2017 Safety in Beauty Diamond Award for Aesthetic Nurse of The Year.

The Safety in Beauty Campaign Voluntary Industry Expertise Advisory Panel 

mandy luckman safety in beautyFOUNDING PATRON of The Safety In Beauty Campaign: Mandy Luckman

Medical Negligence Solicitor

Area of expertise: Clinical Negligence Law.

Mandy Luckman leads the National Cosmetic Law Team and has experience in all forms of cosmetic interventions, such as surgical, non-surgical and cosmetic treatment abroad. She has appeared frequently in the press and has commented on the cosmetic field. She has been quoted in The Sunday Times Magazine and The Daily Mail. She has also been involved with interviews about the industry on BBC 5 Live and BBC Breakfast. You may recognize Mandy Luckman from TV shows such as ‘Botched-up Bodies’, and most recently on a documentary about cosmetic surgery called Life is Beauty-Full. She is on the board of advisors since the creation of the campaign, and has been a contributory author for ‘Guide to Clinical Negligence’.

Screen Shot 2015-11-22 at 18.55.04Cheryl Palmer Hughes

Medical Negligence Solicitor

Area of expertise: Clinical Negligence Law, specializing in overseas cosmetic surgery and medical issues

Mrs. Cheryl Palmer-Hughes is a solicitor in Irwin Mitchell’s International Personal Injury Department and acts for clients who have been injured in incidents abroad. She deals with high value claims, including brain and spinal injuries, multiple fractures and fatal accidents. She also specializes in claims arising as a result of clinical negligence during cosmetic surgery abroad.

safety in beauty panel advisor 2017 kevin timmsKevin Timms 

Specialist Solicitor in Product Liability

Area of expertise: Defective Medical Devices, Products and Drugs

Kevin Timms is a solicitor specialising in product liability claims. Kevin acts for individuals who have been harmed by dangerous products such as medical devices, drugs and general products, He is one of five solicitors representing the interests of thousands of woman who received faulty PIP breast implants filled with industrial grade silicone and is a member of the Claimants’ Solicitors Steering Committee.

He has been successful in winning legal awards such as: Winner of the Junior Lawyer of the Year category at the Law Society Excellence Awards 2013 and Highly Commended in 2012; Winner of the Rising Star of the Year category at the Claims Innovation Awards 2013; Winner of the Young Achiever of the Year category in the Personal Injury Awards 2012 and shortlisted in the same category in 2013.

Kevin is recommended by the Legal 500 as “being completely undaunted by large-scale group actions”.

____1423136021Sally Durant CIDESCO. CIBTAC. Cert Ed

Industry Educator & Developer

Area of expertise: Education and development for aesthetics & beauty professionals

With 34 years’ experience in aesthetics and the management of skin health, together with a commitment to establish recognised standards of training and practice, Sally Durant specialises in the development of advanced post graduate training programmes for all skin care therapists and clinical practitioners. She has combined her extensive knowledge of skin science, cosmetic dermatology and remedial skin treatment with 20 years experience in formal education and training to develop a series of first to market Level 4 Qualifications and CPD short courses, for which she has received national award recognition.

Sally has a wide portfolio of high profile corporate clients from the beauty therapy and aesthetic sectors providing bespoke training and consultancy services. Such clients include L’Oreal Uk and International, SkinCeuticals, the sk:n Clinic Group, Nouveau Beauty Group , SAKS Hair and Beauty, Aesthetic Source, Medik8, Innomed Training and Chromogenex. In the formal education sector Sally is engaged by The London College of Fashion to teach on their Advanced Aesthetic Therapist course, she is a former CIBTAC and CIDESCO international examiner and served for two years on the CIBTAC Education Team.

Sally is passionately dedicated to driving forward education and training standards in the aesthetic sector.

The Safety in Beauty Voluntary Patient & Public Support Advisors

team2Norman Wright, MSc, Dip.SW, Dip.Clin, CH/403 BSI, is an Integrative Consultant Psychotherapist with over sixteen years in Private Practice. Norman is the pioneer of Pre and Post Procedure Support for Patients, (PaPPS), considering or having cosmetic and aesthetic procedures with his Emotional, Relational and Psychological, (ERP), approach using his R.I.C.E method. Norman has been supporting patients for the past four years, offering bespoke individual sessions through his #safetyinbeauty Diamond Award winning PaPPS Initiative. Norman delivers dedicated PaPPS Training to Surgeons, Doctors, Nurses and Clinics supporting them in “Seeing the Person Behind the Patient”.

IMG_2983Following the well publicised and tragic death of her mother in 2009 after a botched routine cosmetic procedure in 2002, Rheagan Hendry set out to help pave the way and campaign for safer cosmetic & aesthetics surgery.
With her achievement as Inspirational Woman of the Year 2011 and 2 other award wins under her belt, Rheagan continues and vows to empower women and girls everywhere who have suffered with their own battles for beauty.
Rheagan is now a Mum to 2 beautiful daughters, as well as running her own health and wellbeing business, and she is here to share and support with her own experiences. Importantly to Rheagan and those she is a voice for, it is the need for change to cosmetic & aesthetics surgeries and the way they are regulated. She strives to ensure that surgery safety and regulation comes foremost for the care of the public and not at the cost of such.

dawn-knight-safety-in-beautyDawn Knight, Mother of 2, from County Durham, she is a Safety in Beauty Patient & Public Support Advisor in Facial Plastic Surgery, As a victim of a substandard facial cosmetic surgery procedure herself, Dawn is still living with the aftermath of a life changing negligent experience.

Dawn has campaigned hard to fight for regulation and safety in the industry and now offers her support to other fellow victims.

Her objective is to ensure that no person need undergo a similar experience alone, and that support is available. Her work and role at Safety in Beauty is purely voluntary and of a supportive nature.

About Safety in Beauty

 Launched in October 2013 by Antonia Mariconda – The Safety in Beauty Campaign was a direct response to the growing dissatisfaction and devastation caused by dubious treatments, thus formed by a group of like-minded professionals and experts.

The Safety in Beauty campaign seeks to:

  • Help, educate and empower consumers,
  • Facilitate a better, safer, more transparent industry
  • Give peace of mind to everyone seeking to improve their looks, and guide a safe pathway to achieve this.
  • Assist a member of the public by allowing them limited FREE access to emotional, legal and medical advice and support.

The campaign also works closely with the press and media to raise awareness of the malpractice within the beauty and aesthetic industry.

 For case studies of botched beauty or cosmetic treatments, interviews, quotes or opinions with expert campaign professionals: please contact us 


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