Whilst public opinion on the the Kardashian/Jenners, is divided into the ‘Marmite’ debate, you either love them, or hate them, there is no denying that each family has garnered some serious influence over the year. Any product range they endorse from fashion to food or fitness, is capable of selling out within a millisecond, and anything they give their thumbs up approval to, has the ability to instantly becomes a trend.
There’s no escaping the fact they are commercially savvy, so whilst they build their bank accounts, and influence up to gigantic proportions, it’s quite comforting to know that they can use their massive influence for a good cause. Safety in Beauty is happy to report that this is one of those occasions.
Recently, Kourtney Kardashian, along with the Environmental Working Group, met with some influential legislators to advocate and lobby for the Personal Care Products Safety Act. This is a bill that calls for FDA regulation on makeup and skincare products in the US. If the bill is passed, it would mean the specific ingredients and formulations that go into cosmetic products would have to be more closely regulated and rigorously tested. We like this!
Kourtney makes no secret of her love for clean beauty. While her sisters opt for luxury high end beauty products, you’re probably find Kourtney opting for the cleaner, greener environmentally friendly option. The personal beauty ethos Kourtney implements also mirrors her personal choice for a healthy lifestyle (she follows a gluten-free, dairy-free, all organic diet), but she says she only got serious about clean beauty after becoming a mum.
Welldone Kourtney.