Government Launches Patient Safety Campaign

The Department of Health and Social Care (DHSC) have launched a consumer campaign this week  to help make members of the public are aware of the risks associated with elective cosmetic procedures.

The campaign launched this week, included print, media, and digital content featured in a number consumer publications andMedia including magazines such as Heat, Closer, and Grazia. The objectives of the campaign are to signpost the public to various pathways of information and advice, with the end result being a better, informed choice.

The Department of Health, states that the advice and information published as part of the campaign for patients,  can be applied to all types of cosmetic procedures, however the advice has a spotlight particularly on botulinum toxins, dermal fillers, breast augmentation, liposuction and various laser treatments

The NHS website sets out questions that people should considering cosmetic procedures and provides some tips and considerations.

The campaign emphasises speaking to a professional about expectations, and ways to choose a reputable, safe and qualified practitioner. The content also draws reference to the patient not feeling ‘pressure’ to undergo any procedure.

Image credit: Department of Health and Social Care

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