Hot in the news over the last week has been the announcement that cosmetics cruelty will be banned in Australia by July next year, the Federal Government pledged: following a two year campaign by #BeCrueltyFree, led by Humane Research Australia and Humane Society International (Global). The animal welfare campaigners welcomed the announcement from Assistant Minister for Health Key Wyatt and Member for La Trobe Jason Wood that the Coalition will ban the testing of cosmetic ingredients on animals in Australia and the sale of cosmetic products and ingredients that have been tested on animals outside of Australia.
The move for cruelty free cosmetics and beauty is gathering momentum is England too, as more and more brands turn to cruelty free options for consumers. Loella Cosmetics Collections is a London based beauty brand that designs and sells high performing affordable makeup brushes. The vegan friendly and cruelty free range features super soft, high quality synthetic bristles.
More and more celebrities are also loving cruelty free beauty and the range its seems is also loved and tested by several well known make top artists and famous faces, Loella brushes have been spotted on the X-factor, celebs and the sets of ITV, Sky Studios, Showtime and the Food Network.
The brand ethos is all about empowering girls and women to stand out from the crowd, both in beauty and in life, as the name Loella (meaning ‘famous warrior’) suggests. With a mission to empower girls all over the world, the brand has also recently partnered with #iamtheCODE, a foundation that is teaching girls in disadvantaged communities the skills and confidence to become the coders and tech entrepreneurs of the future. Loella are donating 10pence for every brush sold to #iamtheCODE and doing our modest part in changing the world, one brush at a time!
For more information on Loella Cosmetics please click here