A group of determined consumers in the USA have filed a lawsuit against cosmetic and beauty giant L’Oreal regarding alleged misleading claims advertised by a product in the Advanced hair care range. The consumer group, led by representative Vivian Lee, says, there is “no way” that the $9 (nine dollar) product: Total Repair 5 Damage Erasing Balm, can possibly achieve the claims it lays out in the marketing of the products achievements. The
