Many beauty shows across the UK are guilty of offering and selling to members of the public injectable cosmetic fillers. In a bid to halt this unethical practice our campaign is pledging to spearhead a campaign to ban this practice at as many beauty shows around the UK as possible.
It is highly inappropriate and unethical to offer cut price injectable treatments to members of the public at large scale consumer events. not only is this an aggressive commercially driven sales tactic, but it also poses health and safety risks as carrying out a clinical treatment with needles in a non sterile or clinical environment poses huge potential risks. Safety in Beauty believes that such interventions should be confined to clinical environments only where a consumer has the opportunity to have a professional consultation with a reputable and qualified practitioner, there should also be sufficient time for a consumer to make a rational decision with out any sales pressure.
The campaign will post regular updates here.
After much anticipation and waiting the government response to the Keogh Review was published on Thursday 13th February 2014, at 11.am. The results were quite frankly nothing short of disappointing.
Hundreds of members within the cosmetic interventions industry had worked hard over the last year to make a significant contribution in gathering and presenting evidence to the government, all with the ultimate objective which was to bring about much needed change in a largely unregulated industry, but along with many campaigners nationwide including our own efforts, the published response was what many professionals and associations deemed a “wasted opportunity”. The announcement reveals that very little regulation will be implemented.
The most disappointing aspect of the announcement was the governments rejection of two key recommendations, these were:
1. A compulsory register of cosmetic practitioners, and
2. The recommendation to make dermal fillers ‘prescription only medical devices’
These two recommendations would have undoubtedly dramatically changed the cosmetic interventions industry and protected the public from unscrupulous under trained practitioners ensuring that suitably trained and only medically qualified professionals would have been able to administer cosmetic treatments. However this will never materialise.
Perhaps the government is not fully aware of the horrific extend of the daily damage and harm that innocent members of the public are subjected to?
I know from the fervent efforts of many organisations and professionals within the industry that an enormous amount of evidence had been presented to government! but perhaps the powers that be, have chosen to overlook this evidence, and have brushed it under the carpets of beaurocracy, after all, why risk damaging the huge commercial scope that the cosmetic interventions industry represents to the British economy? this is a clear cut case of pound notes prevailing over principle here. It wouldn’t be the first time in politics.
Consultant plastic surgeon and BAAPS president Rajiv Grover, stated, “Frankly, we are no less than appalled at the lack of action taken – this review, not the first one conducted into the sector, represents yet another thoroughly wasted opportunity to ensure patient safety.
“It’s business as usual in the Wild West and the message from the Government is clear: roll up and feel free to have a stab,” he concluded.
As predicted the government response has been slow, and insultingly vague, with no concrete or definitive time line for any of the proposed legislations or implementations. Members of the public still remain largely unprotected from rogue practitioners, aggressive marketing tactics that prey on the vulnerable, and non medically qualified individuals being given free reign to inject substances into peoples faces after having only attended a 1 day training course.
The battle continues….
Press Release: 11 February 2014
Better safe than sorry
Two responsible new TV programmes about cosmetic surgery and anti-ageing are scheduled for broadcast from the end of February 2014. The productions are appearing against a backdrop of increasing demand for cosmetic procedures. Statistics published on 3 February 2013 by the British Association of Aesthetic Plastic Surgeons revealed that the number of people opting for plastic surgery went up again in 20131 and an “impressive double-digit rise in all cosmetic procedures was reported – a trend not seen since the heady pre-recession days of 2008.” The BAAPS statistics revealed that the number of cosmetic ops last year increased 17% on average since 2012 and not one had procedure decreased in popularity.
Figures such as these are disquieting, and campaigning journalist and broadcaster Antonia Mariconda felt that there was a real need for responsible television programmes about plastic surgery and anti-ageing, to counter-balance the TV productions looking at the extremes procedures to the face and body which are currently the vogue, along with a burgeoning celebrity culture and social media trends for selfies, which may be fuelling this growing demand.
The Safe Guide to Nip & Tuck is showing on Friday 28th February at 9.00 pm and a month later The Ultimate Anti-Ageing Show – A guide to people looking for ways to look and feel younger for longer – will be broadcast on Friday 28th March at 9.00 pm. The documentaries will feature guest experts including surgeons Patrick Malucci, Dr. Leah Totton, Dr. Tracy Mountford, and Beauty Editor Olivia Falcon, and both air on Sky Fitness and the Beauty Channel 282.
The programmes are being written and presented by Antonia Mariconda, known to millions as The Cosmedic Coach who was so concerned about the growth of problems relating to beauty treatments which she encountered through her work, that she launched a new campaign late in 2013 called Safety in Beauty. The campaign’s aspiration is to bring about improved, safer practices in the beauty industry and it aims to expose unsafe practices, support the public to help them avoid unscrupulous practice, and advise them when they have experienced a problem as a result of poor treatment.
Since its inception in late 2013 Safety in Beauty has already been contacted by a myriad of people reporting problems with their beauty procedures and vindicates Mariconda’s belief that tighter regulations are long overdue. She continues to gather evidence of bad practice with the ultimate goal of partitioning the Government.
As Antonia Mariconda concluded: “We all have the right to look and feel better about ourselves, but that doesn’t mean we deserve to suffer the consequences of damage inflicted by incompetent practitioners or business activities. The beauty business is a hugely profitable industry for those working in it, but as consumers we need to take a stand and say that we will longer suffer nor tolerate sub-standard or potentially harmful activity”.
For more information about Antonia Mariconda and the Safety in Beauty campaign please visit www.thecosmediccoach.com. Antonia would welcome your reports of malpractice, poor treatment outcomes or evidence of unregulated people performing treatments.
1 The BAAPS (www.baaps.org.uk), survey published 3 February 2014. The top ten surgical procedures for men & women for 2013 (total 50,122 – an increase of 16.5%)
In order of popularity:
- Breast augmentation: 11,135 – up 13% from last year
- Blepharoplasty (eyelid surgery): 7,808 – up 14%
- Face/Neck Lift: 6,380 – up 13%
- Breast Reduction: 5,476 – up 12.5%
- Rhinoplasty: 4,878 – up 17%
- Liposuction: 4,326 – up 41%
- Abdominoplasty: 3,466 – up 16%
- Fat Transfer: 3,302 – up 14.5%
- Browlift: 2,138 – up 17%
- Otoplasty (ear correction): 1,213 – up 14%
For press information, including interviews with Antonia Mariconda, please contact
Tracy Posner Catherine Domanski
020 8566 8811 01256 769 556
Press Release: Beauty expert launches campaign for safety in beauty industry
A new campaign was launched at the W Hotel on the 17th October with a plethora of celebrity supporters.
Beauty author and personal coach Antonia Mariconda has launched a campaign for safer practices in the beauty industry, which aims to expose unsafe practices and keep the public informed.
Mariconda said: “We all have the right to look and feel better about ourselves, but that doesn’t mean we deserve to suffer the consequences of damage inflicted by incompetent practitioners or business activities.”
The campaign, which will run on Twitter using the hashtag #safetyinbeauty, is intended to expose and hold unscrupulous, uninsured or even illegal practitioners to account.
Mariconda said: “It’s all about people power now, it’s a hugely profitable industry for those that have a role within it, but as consumers we need to take a stand and say that we willno longer suffer nor tolerate sub standard or potentially harmful activity”.
Many industry professionals and medical practitioners have pledged their support for the initiative already, Dr Mike Comins, President of BCAM (British College of Aesthetic Medicine), attended the event in support and stated “it’s a wonderful initiative that puts power in the hands of the consumer”
Attending guest and sponsor, Mandy Luckman from Law firm Irwin Mitchell stated “we fully support this initiative as it creates greater awareness of how to go about beauty procedures and treatments in a safer way, it’s all about information and empowering the consumer”.
Mariconda intends to present over 365 documented examples of malpractice, and injury inflicted to the public by unscrupulous beauty and cosmetic activitiesto a government review panel in January 2014, with the intention to add pressure to instill tighter regulations within the beauty industry.
For further information, please contact Positive Communications:
Tracy Posner or Catherine Domanski
020 8566 8811 07738 287 764