June 2015: Antonia Mariconda discussing a more conscientious approach to Cosmetic Surgery on Channel 5 news
London 8 June 2015, 6.15am: This morning I was featured talking about Safety in Beauty and Cosmetic Surgery on Sky News ‘Sunrise’ with Eamon Holmes.
The interview included my thoughts on the new GMC guidelines which include the recommendations for surgical provers to:
Be open and honest with patients and not trivialise the risks involved.
Give patients enough time and information before they decide whether to have a cosmetic procedure and allow them time to ‘cool off’.
Ask patients to tell them how they have been affected by a cosmetic procedure, both physically and psychologically, and check whether they are satisfied with the outcome.
Take particular care when working with children and young people – they should not target people under 18 through their marketing and they should seek additional advice from professionals whose expertise is in treating young people.
Seek their patient’s consent themselves rather than delegate it.
Market their services responsibly; they should not make unjustifiable claims about the results they can achieve and they should not use promotional tactics
The truth about velaterapia
There has been a lot of talk recently about velaterapia following a story in The Daily Mail this week about top Victoria’s Secret model Barbara Fialho.
Fialho swears by the procedure of velaterapia where she uses an open flame to burn off spit ends.
However coverage of the story has sparked outrage amongst beauty professionals such as Trichologist Iain Sallis who is outraged by the endorsement of the practice and comments:
“In all the 12 years as a Trichologist, I am shocked to read this story about a naked flame being used to cauterise hair. Hair is not only incredibly flammable (thanks to the abundance of sulphur in it) but the theory that it somehow opens channels for nutrients to seep into is incorrect.”
Sallis adds “Hair can be severely damaged by heat, never mind a naked flame! So I would recommend to stay away from this procedure at all costs!”
The Safety in Beauty Campaign wishes to also state that any naked flame near a human being poses massive health and safety risks.
Antonia Mariconda founder of The Safety in Beauty Campaign states “Why on earth would anyone want to put them selves at risk by burning their hair and potentially harming their skin, body and health?”
She adds “What a riduculous practice!, and the fact that a well known super model is endorsing this crazy activity only serves to create greater concern for public safety, my advice is if you want to get rid of split ends on your hair, then seek a qualified hair professional for advice, but don’t play with fire by trying this at home”.
With kind thanks to: Trichologist Iain Sallis
Remember please #SafetyinBeauty www.safetyinbeauty.com
Image Credit IOWA News
After much anticipation and waiting the government response to the Keogh Review was published on Thursday 13th February 2014, at 11.am. The results were quite frankly nothing short of disappointing.
Hundreds of members within the cosmetic interventions industry had worked hard over the last year to make a significant contribution in gathering and presenting evidence to the government, all with the ultimate objective which was to bring about much needed change in a largely unregulated industry, but along with many campaigners nationwide including our own efforts, the published response was what many professionals and associations deemed a “wasted opportunity”. The announcement reveals that very little regulation will be implemented.
The most disappointing aspect of the announcement was the governments rejection of two key recommendations, these were:
1. A compulsory register of cosmetic practitioners, and
2. The recommendation to make dermal fillers ‘prescription only medical devices’
These two recommendations would have undoubtedly dramatically changed the cosmetic interventions industry and protected the public from unscrupulous under trained practitioners ensuring that suitably trained and only medically qualified professionals would have been able to administer cosmetic treatments. However this will never materialise.
Perhaps the government is not fully aware of the horrific extend of the daily damage and harm that innocent members of the public are subjected to?
I know from the fervent efforts of many organisations and professionals within the industry that an enormous amount of evidence had been presented to government! but perhaps the powers that be, have chosen to overlook this evidence, and have brushed it under the carpets of beaurocracy, after all, why risk damaging the huge commercial scope that the cosmetic interventions industry represents to the British economy? this is a clear cut case of pound notes prevailing over principle here. It wouldn’t be the first time in politics.
Consultant plastic surgeon and BAAPS president Rajiv Grover, stated, “Frankly, we are no less than appalled at the lack of action taken – this review, not the first one conducted into the sector, represents yet another thoroughly wasted opportunity to ensure patient safety.
“It’s business as usual in the Wild West and the message from the Government is clear: roll up and feel free to have a stab,” he concluded.
As predicted the government response has been slow, and insultingly vague, with no concrete or definitive time line for any of the proposed legislations or implementations. Members of the public still remain largely unprotected from rogue practitioners, aggressive marketing tactics that prey on the vulnerable, and non medically qualified individuals being given free reign to inject substances into peoples faces after having only attended a 1 day training course.
The battle continues….