Campaign Feature

Prioritising Cosmetic Hygiene

When was the last time you gave your makeup bag a good spring clean?

When was the last time you deep cleaned your makeup brushes and sponges? Unsanitary cosmetics and tools can harbour germs and compromise your skin.

Are you a beauty professional or a beauty influencer? Or do you use professional makeup services? It’s time to prioritise cosmetic hygiene

Infection control has always been an integral part of beauty services with beauty  professionals well-trained in infection prevention practices. In the wake of the Covid-19 pandemic, with the gradual easing of lockdown restrictions, the beauty industry is slowly returning to work, stringent hygiene has never been more vital.

Coronavirus has led to a heightened public awareness of the importance of infection control, meaning industry hygiene measures will be under more scrutiny than ever beforehand rightly so. Cosmetic hygiene has always been a priority for ISOCLEAN – with a growing portfolio of products designed to prevent infection and cross contamination throughout the cosmetic industry, allowing beauty and makeup professionals, and beauty influencers, to safeguard themselves and every client who uses their services.

With dangerous strains of bacteria such as e-coli and staphylococcus – and viruses like Herpes Complex – proven to be present in cosmetics and tools in testing, they can actually pose a serious threat to health, particularly in people with an already weakened immune system. It has been widely reported how a seemingly harmless makeup tool or product can have life-threatening consequences. And this is before we even consider the potential Covid-19 risk!

For starters, makeup brushes accumulate a build-up of dirt, oil, pigment and dead skin cells and are a breeding ground for germs.This dirt and grime is then transferred onto the skin, with every makeup application to compromise the complexion and threaten skin health. Unsanitary brushes also contaminate any cosmetic products with which they make contact, leading to a continual cycle of cross contamination.

Thorough and effective brush hygiene is therefore essential for every client – as is the use of disposable applicators close to the mucous membrane areas. Even for occasional at-home makeup users, dirty brushes and contaminated products can cause breakouts, congestion irritation and skin conditions.

In shared professional kits and products, the stakes are higher. ISOCLEAN’s hero-product is a Brush Cleaner which eliminates bacteria, viruses and fungi. It is cosmetic-grade Propan-2-ol alcohol and contains aloe vera, leaving brushes hygienically clean, soft and dry to the touch in seconds.

It is ISOCLEAN’s mission to empower beauty and makeup professionals with the knowledge and products to mitigate infection risks in makeup application,

The product range includes:

  • Brush Cleaner
  • Brush Sanitiser
  • Disposable Bio Applicators
  • Makeup Resurrector
  • Makeup Sanitiser
  • Biocidal Surface Cleaner
  • Hand Sanitiser
  • Palette & Knife


ISOCLEAN have also just launched Cosmetic Hygiene Standards For Makeup Professionals, a brand new online course to ensure competence and hygiene standards for makeup artists and professionals from related industries. Ultimately, this serves to ensure that clients are safe and protected from infection.

This 5 module course is designed to raise awareness of the negative consequences of unsanitary makeup practices, not only in relation to the skin, but to overall health and wellbeing. More importantly, it will provide makeup professionals with a robust knowledge of sanitation mechanisms and how to mitigate risks to safeguard themselves and their clients.

So, next time you book in for a makeover, make sure your makeup artist is ISOCLEAN.

For more information contact:

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