“This campaign could not exist and do the essential work that it does, without the wonderful dedicated professional kindness and support of our annual advisory panel,
Since the creation of the campaign, we have helped, advised and assisted hundreds of members of the public who have little, if any recourse, when beauty and aesthetic treatments go wrong,
I extend infinite thanks and gratitude to every professional past, present and future dedicated to the endeavours of this campaign”
Managing Founder and Editor of The Safety in Beauty Campaign
Antonia Mariconda is an author, international speaker, coach and presenter within the beauty and aesthetics industry, as an award winning specialist writer and coach, beauty and aesthetics are a lifelong career and passion.
At 22, Antonia survived a car crash, which left her disfigured and requiring reconstructive plastic surgery, which sparked her interest in plastic surgery. She has since undergone a further 7 procedures, some good and some much less so.
Antonia has appeared countless times on national television and is a sought after authority on campaigning for safety in cosmetic and aesthetic procedures in the media. She is a passionate advocate of a safe, transparent cosmetics industry. To supplement her work for The Safety in Beauty campaign: Antonia is studying counselling, she also dedicates a great deal of time to other charitable causes. Having appeared in national and international media, she is dedicated to creating a safer and more transparent industry for the sake of public safety and wellness, the safety in beauty campaign is run on a purely voluntary basis and is entirely self funded as an unincorporated association.
The Safety in Beauty Campaign is currently the only UK independent organisation to provide FREE recourse and support to victims of adverse outcomes in cosmetic treatments, and beauty procedures.
FOUNDING PATRON of The Safety In Beauty Campaign:
Medical Negligence Solicitor
Area of expertise: Clinical Negligence Law.
Mandy Luckman leads the National Cosmetic Law Team and has experience in all forms of cosmetic interventions, such as surgical, non-surgical and cosmetic treatment abroad. She has appeared frequently in the press and has commented on the cosmetic field. She has been quoted in The Sunday Times Magazine and The Daily Mail. She has also been involved with interviews about the industry on BBC 5 Live and BBC Breakfast. You may recognize Mandy Luckman from TV shows such as ‘Botched-up Bodies’, and most recently on a documentary about cosmetic surgery called Life is Beauty-Full. She is on the board of advisors since the creation of the campaign, and has been a contributory author for ‘Guide to Clinical Negligence’.
Mr Taimur Shoaib
Area of Expertise for advisory board: Plastic Surgery and Non-Surgical Aesthetics
Mr Shoaib is a well-established plastic surgeon who performs both cosmetic surgery and reconstructive surgery. He and his nurses and therapists perform cosmetic treatments and consultations La Belle Forme Clinic. He is a fully accredited plastic surgeon on the General Medical Council’s specialist register for plastic surgery and a member of ISAPS, UKAAPS and BAPRAS. He uses contemporary techniques in surgery to provide a bespoke but affordable service to his patients.
Mr Shoaib won the surgeon of the year award in 2018 from The Safety in Beauty Diamond Award.
Dr. Rikin Parekh
Title: Cosmedic dentist and aesthetic practitioner
Area of expertise on advisory panel: Training, Education and Professional Development for Medical Aesthetics.
Rikin studies at the University of Manchester and completed his Bachelor of Dental Surgery in 2003. Rikin has been in the aesthetics industry now for close to 12 years. After gaining extensive training and experience over the years, he started to train for some of the major aesthetic companies in the market delivering their own training. Rikin is a Key Opinion Leader and trainer for Sinclair, Galderma, Regenyal Laboratories, Endoret PRGF, SF HIFU and ZO Skin Health. In 2014 he established The Avanti Aesthetics Academy after noticing a demand for more comprehensive hands-on training in the market with a real need for ongoing post-training support.
Dr Parekh is the winner of the 2018 Training, Education and Professional Development Award for Medical Aesthetics.
Constance Campion Awwad
Area of Expertise for the advisory board: Aesthetics
Constance Campion-Awwad, is one of the world’s leading experts in medical aesthetics, anti-ageing and wellness medicine. She is a pioneer in the skin health rejuvenation sector with more than 30 years of professional experience. Constance co-established a non-surgical, medical aesthetic service in 1989, within a distinguished plastic, reconstructive and aesthetic surgery practice, Plastic Surgery Associates UK, based at the BUPA Cromwell Hospital. In 1994, she expanded the service and founded The London Wellness Centre in Kensington. Constance is a member of the American Society of Plastic Surgical Skin Care Specialists. Constance is also heavily involved in work for The British Association of Cosmetic Nurses (BACN) and was honoured by them with an award for Outstanding Achievement. She has co-authored and edited the BACN’s response to a Government Enquiry on Cosmetic Services.
Constance won the nurse of the year award in 2018 from The Safety in Beauty Diamond Awards.
Dr. Asif Hussein
Area of Expertise for the Advisory board: Laser and cosmetic Dermatology
Asif graduated from King’s College London in 2003 and has also obtained a Postgraduate Diploma in Dermatology from Queen Mary University of London. He has performed a large amount of his advanced Laser training in the USA and is a Fellow of the American Society for Laser Medicine & Surgery. Asif has a keen interest in teaching and is Honorary Lecturer at the Faculty of Aesthetic Medicine at Queen Mary University of London where he is author and lead for the Lasers and Energy Devices module.
Asif graduated from King’s College London in 2003 and has also obtained a Postgraduate Diploma in Dermatology from Queen Mary University of London. He has performed a large amount of his advanced Laser training in the USA and is a Fellow of the American Society for Laser Medicine & Surgery.
Asif has a keen interest in teaching and is Honorary Lecturer at the Faculty of Aesthetic Medicine at Queen Mary University of London where he is author and lead for the Lasersand Energy Devices module.
Asif is the Medical Director SK:N Clinics, the clinic chain won clinic of the year in 2018 at the Safety in Beauty Diamond Awards.
Dr. Milad Shradooh
Area of Expertise: Dentist and Facial Aesthetics Practitioner
Milad Shradooh studied and qualified from Barts and The London School of Medicine and Dentistry, He has worked in general dentistry at Chequers Dental Surgery since: 2004, Dr Shadrooh often features in the media offering his insights and guidance to the public on dental health matters. He is also known as the ‘Singing Dentist’ and his viral singing videos have made oral health and dentistry fun for millions of viewers around the world. Dr. Shradooh won the Safety in Beauty 2017 Diamond Award for Dentist of The Year.
Area of Expertise: – Permanent Make Up and Medical Tattooing
Dawn set up Finishing Touches as a working clinic twenty years ago, offering her clients tattooed eyebrows. Dawn then moved into training and was approached to work with HABIA to write the original NVQ for micropigmentation, which is still the benchmark set today for government authorities. Dawn soon realised that improvements needed to be made and as she likes to push boundaries, she created her own range of equipment: the Precision Plus range from Semi-Permanent Make-Up to Medical Class 2A devices. She also created a unique range of safe and stable pigments to be used in all areas of micropigmentation. Dawn is presently working on researching and developing new and innovative ways to perfect and improve treatments and outcomes, majoring at present in hair loss. MicropigMANtation – Dawn’s hair loss division for scalp tattooing was launched in June 2016.
Area of expertise on the advisory panel: – Training, Education and Professional Development for the Beauty Industry Professionals.
Lesley is the Chair of BABTAC/CIBTAC. The role of ‘Chair’ Lesley feels is important to have her finger on the pulse, in a tactical approach as well as strategical. Lesley is a people person and wants her staff to work with her not for her therefore; she has an open door policy. Lesley also liaises with stakeholders and partnerships, work on training programmes, attend meetings with PR and marketing teams and sit on offshoot groups that focus on quality checking the industry.
BABTAC was the winner of the 2018 Safety in Beauty Diamond Awards for Training, Education and Professional Development Award for the Professional Beauty Industry.
Cheryl Palmer Hughes
Medical Negligence Solicitor
Area of expertise: Clinical Negligence Law, specializing in overseas cosmetic surgery and medical issues
Mrs. Cheryl Palmer-Hughes is a solicitor in Irwin Mitchell’s International Personal Injury Department and acts for clients who have been injured in incidents abroad. She deals with high value claims, including brain and spinal injuries, multiple fractures and fatal accidents. She also specializes in claims arising as a result of clinical negligence during cosmetic surgery abroad.
Specialist Solicitor in Product Liability
Area of expertise: Defective Medical Devices, Products and Drugs
Kevin Timms is a solicitor specialising in product liability claims. Kevin acts for individuals who have been harmed by dangerous products such as medical devices, drugs and general products, He is one of five solicitors representing the interests of thousands of woman who received faulty PIP breast implants filled with industrial grade silicone and is a member of the Claimants’ Solicitors Steering Committee.
He has been successful in winning legal awards such as: Winner of the Junior Lawyer of the Year category at the Law Society Excellence Awards 2013 and Highly Commended in 2012; Winner of the Rising Star of the Year category at the Claims Innovation Awards 2013; Winner of the Young Achiever of the Year category in the Personal Injury Awards 2012 and shortlisted in the same category in 2013.
Kevin is recommended by the Legal 500 as “being completely undaunted by large-scale group actions”.
Norman Wright MSc, Dip.SW, Dip.Clin, CH/403 BSI
Area of Expertise: Psychotherapy and PaPPs
Norman is an Integrative Consultant Psychotherapist with over sixteen years in Private Practice. Norman is the pioneer of Pre and Post Procedure Support for Patients, (PaPPS), considering or having cosmetic and aesthetic procedures with his Emotional, Relational and Psychological, (ERP), approach using his R.I.C.E method. Norman has been supporting patients for the past four years, offering bespoke individual sessions through his #safetyinbeauty Diamond Award winning PaPPS Initiative. Norman delivers dedicated PaPPS Training to Surgeons, Doctors, Nurses and Clinics supporting them in “Seeing the Person Behind the Patient”.
Area of Expertise: Pharmacology and Pharmacy, Cosmetic Science.
Balsam Alabassi is a degree graduate of both Pharmacology and Pharmacy. She has been in the profession as a registered Pharmacist for 18 years. Balsam is also an Independent Prescriber and an Aesthetic Practitioner. In addition, Balsam is a member of the Society of Cosmetic Scientists. Balsam voluntarily also helps look after Business Development for The Safety in Beauty Campaign Diamond Awards.
About Safety in Beauty
Launched in October 2013 by Antonia Mariconda – The Safety in Beauty Campaign was a direct response to the growing dissatisfaction and devastation caused by dubious treatments, thus formed by a group of like-minded professionals and experts.
The Safety in Beauty campaign seeks to:
- Help, educate and empower consumers,
- Facilitate a better, safer, more transparent industry
- Give peace of mind to everyone seeking to improve their looks, and guide a safe pathway to achieve this.
- Assist a member of the public by allowing them limited FREE access to emotional, legal and medical advice and support.
The campaign also works closely with the press and media to raise awareness of the malpractice within the beauty and aesthetic industry.
For case studies of botched beauty or cosmetic treatments, interviews, quotes or opinions with expert campaign professionals: please contact us