The Safety in Beauty Diamond Awards 2017 sponsored by BEAUTYTRACKER
The Safety in Beauty Diamond Awards 2017 sponsored by BEAUTYTRACKER
Following the well publicised and tragic death of her mother in 2009 after a botched routine cosmetic procedure in 2002, Rheagan Hendry set out to help pave the way and campaign for safer cosmetic & aesthetics surgery.
With her achievement as Inspirational Woman of the Year 2011 and 2 other award wins under her belt, Rheagan continues and vows to empower women and girls everywhere who have suffered with their own battles for beauty.
Rheagan is now a Mum to 2 beautiful daughters, as well as running her own health & wellbeing business, and she is here to share and support with her own experiences. Importantly to Rheagan and those she is a voice for, it is the need for change to cosmetic & aesthetics surgeries and the way they are regulated. She strives to ensure that surgery safety & regulation comes foremost for the care of the public and not at the cost.
The highly popular and prestigious Safety in Beauty Diamond Awards, is now in its third year, it is currently the only awards event dedicated to the beauty, cosmetic, aesthetic and dental industry, that recognises and rewards professionals, brands and services for their outstanding dedication and commitment to public safety, and to those who are passionately dedicated to driving forward excellent standards in the aesthetic and beauty sector.
Last year, The Safety in Beauty Diamond awards was attended by over 410 leading industry professionals, brands, media and celebrity supporters. We look forward to hosting another spectacular event on the 8th July 2017, at The prestigious 5 star luxury Langham Hotel.
The Safety in Beauty Diamond Awards are delighted to once again be supported by a leading number of proactive aesthetics and beauty industry brands and services, and namely by the wonderful guests attending who make it the spectacular success it is now revered for.
The Safety in Beauty Awards are dedicated to the members of the industry who work tirelessly and diligently to make the beauty and aesthetics industry a safer experience for the public, this is our campaigns way and our public supporters way of saying ‘Thank you’.
We wish all nominees the best of luck, and we kindly thank our judges below for taking time to support our voluntary campaign.
Norman Waterhouse is one of the UK’s most prolific consultant plastic surgeons.
His specialty in facial surgery constituted the majority of his NHS practice. In 2005 he resigned from the NHS and is now in full time private practice, where he undertakes all forms of cosmetic surgery in addition to reconstructive and facial surgery.
Norman is an expert advisor and chair of the advisory panel for The Safety in Beauty Campaign.
He has published over fifty papers in the medical literature, and has an active research and teaching profile. He has supervised undergraduate degree courses in conjunction with the Imperial College of Science Technology and Medicine.
He is frequently an invited speaker and member of expert panels on international courses and conferences on aesthetic surgery. He has served as a member of the Editorial Advisory Board of the British Journal of Plastic Surgery.
In 2003 he co-founded the charity Facing the World (www.facingtheworld.net) treating children from developing countries with a wide variety of congenital facial conditions. He has travelled to Sri Lanka, Ghana, Saudi Arabia, Qatar, Ethiopia and Nicaragua treating children with cleft lip and palate and other major facial conditions.
Norman is a volunteer with Operation Smile travelling to developing countries worldwide offering cleft lip and palate surgery to children who would not otherwise be able to access surgery.
Dr. Rita Rakus has over 20 years of Aesthetic medical experience and is a leader in 5 star medispa services, which has developed her practice into one of the largest solo non-surgical practices in the UK and the 5th largest Thermage® clinic in the world.
Dr. Rita Rakus who has been named by the media as the ‘London Lip Queen’. She has appeared in countless media and press publications and shows including: Tatler, Harper’s Bazaar, Daily Mail on Sunday, Elle, The Times, Sunday Times, New York Times, London Evening Standard, The Observer, Independent on Sunday, Sunday Mirror, Allure, Glamour, Grazia, and Hello!
Over the years, having trained in all aspects of non-surgical facial rejuvenation, Dr. Rakus has become a highly experienced practitioner in her field of Cosmetic Medicine and is a founder member and Fellow of British College of Aesthetic Medicine. Dr. Rakus is also involved in training, lecturing and setting standards for practicing doctors within this field and her name has been inaugurated on the Wall of Honour at the Royal Society of Medicine in recognition of her work.
She has an international celebrity following and regularly travels all over the world to attend seminars visit cutting edge practices to keep ahead of the latest technology in her field.
She has received many accolades and awards in acknowledgment of her outstanding achievement and leadership.
Lorna Bowes has had a keen interest in skin since her first staff nurse role in dermatology in 1987. She then specialised in medical aesthetics in the early 1990s. As well as many years of delivering medical aesthetic procedures whilst running her own skin clinic, Lorna has trained numerous doctors, nurses and dentists to administer aesthetic treatments such as fillers, toxins, dermal roller treatments and peels in the UK and Europe.
Lorna is a founder of the British Association of Cosmetic Nurses, Consultant Editor to the Journal of Aesthetic Nursing and is a regular speaker at conferences such as FACE and CCR.
Her passion for skin health led her to set up Aesthetic Source, a specialist medical aesthetics distributor and training specialist with expertise in cosmeceutical skincare and skin health products that are clinically proven to promote Skin Fitness™.
Kevin is a solicitor specialising in product liability claims. Kevin acts for individuals who have been harmed by dangerous products such as medical devices, drugs and general products.
Kevin is one of five solicitors representing the interests of thousands of woman who received faulty PIP breast implants filled with industrial grade silicone and is a member of the Claimants’ Solicitors Steering Committee.
Kevin is also at the forefront of claims arising from defective metal-on-metal hip replacement. He represents individuals who have been provided with DePuy ASR and Biomet metal-on-metal total hip replacements and resurfacing implants.
Kevin has been widely interviewed on TV, in national and international papers and on national radio, raising awareness of the rights of consumers harmed by defective products.
He has been successful in recent legal awards having been: Winner of the Junior Lawyer of the Year category at the Law Society Excellence Awards 2013 and Highly Commended in 2012; Winner of the Rising Star of the Year category at the Claims Innovation Awards 2013; Winner of the Young Achiever of the Year category in the Personal Injury Awards 2012 and shortlisted in the same category in 2013.
Kevin is recommended by the Legal 500 as “being completely undaunted by large-scale group actions”.
With over 25 years’ professional aesthetic experience, Tracie Giles is a leader in Permanent Cosmetics, both here in the UK and globally. ‘Tracie Giles Bespoke Permanent Make Up’ was founded in 2003 and launched its first collection of concessions in premier spas and clinics around the area of London and internationally.
Tracie herself is recognised in the UK as a Level 4 VTCT assessor and in America as CPCP. She has appeared on ITN news discussing the ethics of Permanent Make Up on young people along with Channel 4’s Embarrassing Bodies. She has also appeared on reality TV. The Knightsbridge clinic is now a landmark for clients travelling all over the world to experience what made the Tracie Giles brand a phenomenon in Permanent Make Up. Tracie and her team continue to feature monthly in press, magazines, blogs and online reviews and also to work on some of the most well-known faces in the public eye, from politicians and royalty to TV personalities and film stars.
DR DANIEL SISTER
Dr. Daniel Sister is world-renowned cosmetic, anti-ageing and hormone specialist, he is also an author and educator
Since receiving his medical doctorate at the Paris Medical School, Dr. Daniel Sister has built a global reputation specialising in minimally invasive anti-ageing procedures and bio-identical hormones. A market leader and pioneer, Dr. Sister has introduced a number of groundbreaking treatments to the UK including the highly successful Dracula PRP Therapy™, Dr. Sister’s unique version of Platelet Rich Plasma therapy, which has attracted worldwide attention. He is meticulous about research and keeps patient care and safety paramount when developing, introducing, or recommending new treatments.
Dr. Sister appears regularly in the media his published books include Hormone Doctor and Platelet Rich Plasma: The New Frontier in Regenerative and Aesthetic Medicine. He is also a well known speaker, lecturer and trainer and contributes to many leading medical journals.
DR BOB KHANNA
Dr Bob Khanna Dentist & Professor in Facial Aesthetics.
Professor Bob Khanna is appointed chair of Facial aesthetics at the University of Sevilla, Spain and runs successful clinics in the UK (Ascot and Reading) .He carries out a full spectrum of treatments from Oral Surgical Implantology and bone regeneration procedures to full oral rehabilitation.Prof Khanna entered into Aesthetic Medicine in 1996 and in particular non-surgical aesthetics using Botulinum toxin,Fillers.PRP and thread lifting.
Shortly after, due to his success with such treatments he helped develop the concept of hands on training courses for other medical and dental professional colleagues in 1997.
Internationally renowned as a leading lecturer, trainer and expert in aesthetic medicine, Prof. Khanna has trained over 25,000 Doctors, Dentists and Plastic Surgeons in non-surgical facial rejuvenation procedures and has pioneered many techniques. He has helped develop the art of ‘Total Facial Sculpting’ and is regularly invited to teach other senior oral surgeon,Dentists,Dermatologists and Plastic surgeons, his advanced techniques and concepts all over the world in ‘Train the Trainer’ conferences, as well as being a much sought after lecturer around the world in all major conferences
Mandy Luckman is a clinical negligence expert and leads the national Cosmetic Law team at Irwin Mitchell, where she is a partner.
Mandy has extensive experience of all forms of cosmetic interventions, including: surgical, non-surgical, cosmetic treatment abroad, product liability issues and dental negligence.
Mandy frequently appears in the press commenting on the cosmetic field and has been quoted in the Sunday Times Magazine and the Daily Mail. Mandy has also appeared on BBC 5 Live and BBC Breakfast, and worked with the Botched-Up Bodies TV show.
Mandy is a founding expert advisor of The Safety in Beauty Campaign, she is the SIB campaigns resident public legal advisor, and has to date assisted with countless cases of substandard cosmetic work providing justice and support to many victims.
Rachel Goddard is a Clinical Director and Senior Aesthetic Nurse Practitioner.at Rachel Goddard Aesthetic Clinics, She is Nurse Independent Prescriber and Trainer specialising in Medical Aesthetics for the past 11 years. She has performed thousands of non-surgical treatments nationwide and is very well respected in the industry. Last year, Rachel sailed through fierce competition to win the 2016 Safety in Beauty Campaign Diamond Award.
Rachel is one of 8 Allergan Nurse Ambassadors in the UK, and travels all over the UK training Doctors and Nurses in the administration of Medical Cosmetic treatments, She visits Europe to attend conferences and for advanced training in brand new procedures, as well as train other medical professionals too.
Rachel Goddard is also a founding member of the British Association of Cosmetic Nurses; She is also a member of the editorial panel of the Journal of Aesthetic Nursing and is also a Registered CPD Presenter.
Stephanie is a professional freelance writer & editor for a number of publications including: The Mirror, The Sun/OK! Magazine/Mail on Sunday and has previously worked with Reuters TV, Northern & Shell, Daily Express online. Working alongside a string of worldwide glamorous celebrities and iconic figures, Stephanie has developed a fast paced, enjoyable and interesting style of reporting for keeping the public up to date with the latest news. Her stories range from glamorous red carpet events, to the latest showbiz gossip, glamour spotting, beauty, trends and general news.
Nariman is an internationally renowned Makeup Artist with over 15 years experience in Fashion, Bridal, Celebrity Makeup and TV. Since graduating from The London College of Fashion, he has become truly well established. His attention to detail, professionalism and charisma are appreciated by some of the most powerful women of our time, including Dame Anna Wintour, Franca Sozzani and Hillary Clinton.
Norman is the founder of The Wright Initiative, pioneer of the 2016 award winning Safety In Beauty Campaign Diamond Award for his Pre and Post Procedure Support (PaPPS) Initiative offering bespoke Emotional, Relational and Psychological well-being support packages to patients, clients, professionals, children and their families.
Norman is a UKCP registered Integrative Psychotherapist holding a Master’s Degree in Psychotherapy with over sixteen years in private practice, is a state registered Social Worker with over 20 years’ experience giving support advice and guidance to adults, children and families dealing with their social care and mental health concerns. Norman is a Senior Associate of The Royal Society of Medicine and represents the UKCP as one of the BSI CH/403 committee members helping to set standards within the industry in the UK and Europe as well as being a Medico Legal expert exploring and preparing reports concerning medical procedures and the psychological injuries sustained.
Norman is an Expert Panel Member for Consulting Room, GC Aesthetics, Safety in Beauty Campaign and Aesthetic Medicine Magazine. Norman is a Tutor on the BSc programme and advises Fostering and Adoption Agencies on numerous panels.
The Safety in Beauty Campaign would like to thank the Judges for The Safety in Beauty Diamond Awards 2017. In addition to our judging panel we also allocate a team of secret mystery shoppers and a public panel of 12 individuals, which we do not disclose.
To read our judging policy and non-conflict disclosure please click here.
How Safe is Your Dermal Filler?
Here at The Safety in Beauty Campaign – we are delighted to present the second episode of a You Tube series called #FillMeIn.
Click here to watch Episode 2 of #FillMeIn which asks an important question” ‘How Safe is Your Dermal Filler?”
The express on-line series will be discussing dermal fillers and all subjects related to popular injectable treatments. The series created by The Safety in Beauty Campaign powered by Teoxane UK gives tips, information and guides on how to go about seeking injectable aesthetic treatments, safely, and what to look for in filler products.
Resident expert for the series, Dr. Sarah Tonks, takes us through each episode with her wealth of expertise and information
The episode now on you tube includes topics such as:
The Safety in Beauty Campaign is the UK’s only independent organisation which assists and supports members of the public who are seeking help and advice, following a substandard or botched aesthetic treatment.
We are delighted to announce the final short list of candidates that have been selected for consideration of The Safety in Beauty Diamond Award 2017.
To view the full short list for all categories, please click here.
We look forward to announcing the final winners on July 8th 2017 at The Langham Hotel at 6.45pm for a white party themed evening, of celebration, entertainment, and networking.
To purchase tickets to attend this event please visit http://safetyinbeauty.com/the-diamond-awards/purchase-tickets/
To find out more about our judging system, criteria for award and further information please click here.
Congratulations to all the brands, professionals and services that have made it to the 2017 shortlist.
The Safety in Beauty Diamond Awards were created in 2013 to celebrate the work of the aesthetic and beauty industry, namely those committed to the safety and wellbeing of their patients and customers. The Diamond Awards are a symbol of quality and outstanding leadership in the sphere of safety and good practice.
“The only way to continue making great strides in the realm of safety and good service, is to celebrate those who go above and beyond to achieve this” – Antonia Mariconda, Safety in Beauty Campaign Founder.
Watch Episode 1 of The #FillMeIn Series on You Tube
Here at The Safety in Beauty Campaign – we are delighted to present the first episode of a new You Tube series called #FillMeIn.
Click here to watch Episode 1 of #FillMeIn which looks at The Evolution of Dermal Fillers and how they have become so popular.
The express on-line series will be discussing dermal fillers and all subjects related to popular injectable treatments. The series created by The Safety in Beauty Campaign gives tips, information and guides on how to go about seeking injectable aesthetic treatments, safely.
Resident expert for the series, Dr. Sarah Tonks, takes us through each episode with her wealth of expertise and information.
The video includes questions and answers relating to:
The history and evolution of dermal fillers
What are dermal fillers?
How have dermal fillers become so popular?
How do we choose safe dermal fillers?
What can we do if we are not happy with a dermal filler treatment?
Proudly powering the series, is Teoxane UK, as avid supporters of The Safety in Beauty Campaign, and as award winning dermal filler manufacturers, their core ethos is dedicated to creating quality products and safe guarding public wellbeing, thanks to cutting edge technology and scientific research.
The Safety in Beauty Campaign is the UK’s only independent organisation which assists and supports members of the public who are seeking help and advice, following a substandard or botched aesthetic treatment.
A recent press release, issued by the the JCCP Interim Chair – Professor David Sines, CBE, indicated that plans since its inception are now gathering momentum, as it is looks to complete its development phase with a targeted launch in June 2017, with the aim of being operational by November 2017.
The JCCP is the newly proposed ‘self-regulating’ body for the non-surgical aesthetics industry in England formed after the publication by the Government of its policy on regulation in the sector in January 2016.
The primary aim of the JCCP is to provide a mechanism that can enable the public to clearly identify safe practitioners across all non-surgical aesthetic treatments (see separate presentation on JCCP – February 2017). Since January 2016 Professor Sines has led a huge group of industry stakeholders, professionals and technical advisers engaged in developing:
Standards – Educational, Clinical and Practice based – in conjunction with the Cosmetic Practice Standards Authority (CPSA)
Education, Training and Accreditation frameworks
Register of practitioners
Register of Education, Training and Accreditation partners
The development phase is now heading towards its completion and has reached the following milestones:
Agreement on the type, structure and format of the JCCP Registers
The JCCP will operate two voluntary registers with a clear set of standards to be observed and specific entry requirements:
Register 1: List of approved education, training and accreditation providers
Register 2: Annotated list of JCCP Registered Practitioners who meet the education, clinical and practise based standards adopted by the JCCP.
The register is divided into two parts:
Those persons delivering non-surgical treatments registered with Professional Statutory Bodies (PSB’s) – General Medical Council (GMC), Nursing and Midwifery Professor David Sines, Interim CEO email@example.com Paul Burgess, Interim Executive Support firstname.lastname@example.org Council (NMC), General Dental Council (GDC), General Pharmaceutical Council (GPhC) and the Health Care Professionals Council (HCPC).
Those persons delivering non-surgical treatments not registered with the PSB’s who meet the JCCP standards and where required work under supervision and oversight of a clinical professional.
Procurement of a Contractor to develop and manage the Register
The JCCP has gone through an open and transparent ‘Expressions of Interest’ process to identify potential contractors who wish to work with the JCCP to develop and operate a technology platform and website to manage its Register(s). Contractors have come forward and the JCCP expects to name its successful partner by April 2017.
Professor David Sines, CBE – JCCP Interim Chair said: ‘It has been a huge task to get so many stakeholders in the non-surgical aesthetics sector together and to reach a consensus on the role of the JCCP and how it can achieve its primary aim of delivering safer treatments for the public. For the first time working with its sister body the Cosmetic Practice Standards Authority (CPSA) it will be able to identify to the public practitioners and education/training providers who will work to the newly agreed set of educational, clinical and practice standards and within the JCCP Code of Practice.
This complex process has involved working with Government Departments, all the Statutory Regulatory Bodies, Professional Associations (Medical and Non-Medical), product and service suppliers, education and training bodies (Regulators like OFQUAL, Higher Education Professor David Sines, Interim CEO email@example.com Paul Burgess, Interim Executive Support firstname.lastname@example.org Institutions, Awarding bodies and private training providers), industry sector bodies and many individual and leading practitioners.
Over the coming months we will be announcing a series of decisions, actions and programmes that will lead to the formal opening of the JCCP registers in November 2017. I would like to place on record my huge thanks to all those organisations and individuals who have contributed to the development of this important initiative.’
The Campaign would like to raise awareness to all our professional supporters within the aesthetics and beauty industry.
Over the last 6 months, our campaign has received around 20 complaints regarding the on-line sale of fake or dubious aesthetic machinery. Our current concern stems around a website called https://london.craigslist.co.uk/
Over 40 machines and pieces of aesthetic equipment have been posted on the website, the postings have been investigated by the safety in beauty campaign, and it seems that a group of individuals located in Eastern Europe are responsible for the listings.
Most of the live listings use photographs of branded authentic equipment that have already been sold or advertised elsewhere, these photographs are being passed off as the sellers own, please be aware for large majority of the listings we have investigated: they are not.
Despite the listings advertising a ’30 day guarantee’ there is no safeguard in place to protect a potential buyer who is unaware of what they are truly buying, and there is no way of telling on-line if what you see is a genuine piece of aesthetic equipment or not.
One of the complaints received by the campaign also involved a fake invoice being issued to a buyer, on closer investigation, the company cited on the invoice has been defunct since 2010.
If you are an aesthetic, beauty or spa business wanting to purchase quality equipment please be aware of the potential pitfalls of buying such items on dubious listings.
Even though E-Bay is not ideally the platform we would advocate to buy used aesthetic equipment or machinery, at least there is an element of buyer protection offered through the website policy.
A buyer needs protection from roque sellers. Check that any website you buy equipment from has this.
You can also contact websites such as http://www.consultingroom.com (the 2016 winner of The safety in beauty campaign diamond award for best media platform) where listings of aesthetic machinery and equipment can be found.
However, for the sake of clarity, please be aware that no website can fully take responsibility as to whether a piece of equipment or machinery is in full, safe, working order, or is genuine and verified.
Buying second hand aesthetic devices is no easy task, it’s a tricky area to tread carefully around.
We wouldn’t want our friends and professional community to be duped, no more than we would not wish any member of the public to come to harm, via potentially untested unregulated dodgy aesthetic machinery.
The Safety in Beauty Campaign will be meeting with the MHRA to discuss the issue imminently.
If you have any dubious adverts, listings or information, please do share this with us on our contacts page.
Thank you for reading.
Traditionally, the vast majority of doctors in the UK have spent their entire careers working within the confines of hospitals and clinics. But, spurred on by increasing pressure within the NHS and looking for medical experience elsewhere, medical professionals of all ages are looking to broaden their horizons and work in more unusual areas.
World Extreme Medicine’s Expedition and Wilderness Medicine course in Keswick, Cumbria from 13 to 16 March 2017 will see a group of medics from across the UK hone the skills that will help make them integral members of teams providing advanced medical care in remote areas.
The format of the course – which combines lectures with practical learning – will push attendees mentally and physically over four days, which will culminate in a large-scale search and rescue exercise in the famous Lake District landscape.
Although it takes place in the UK, the four-day crash course will give participants a grounding in a number of different areas of non-hospital medicine that are useful on different sorts of expeditions: tropical medicine, hot and cold-weather medicine, altitude medicine and diving medicine. They will also cover areas like team leadership in extremes, communications systems and pre-expedition planning and casualty evacuation, which they may be unfamiliar with.
The course will be led by Claire Grogan, an expedition doctor whose career has taken her to Belize, Nepal, Morocco, Iceland, France, Italy, Switzerland, the Arctic, Tanzania and the Philippines, and whose experience in jungle, desert, mountain and Arctic maritime environments will be invaluable to the course attendees.
Claire said, “The Expedition and Wilderness Medicine course is a first step for any medical professional who is considering a career outside of a traditional hospital environment.
“Attendees range from those who are curious about different sorts of work within the medical sphere, to those who are already decided on a portfolio career in extreme environments, to more experienced expedition medics.
“As the human race pushes into more of the world’s inhospitable places in search of natural resources or enjoyment, or in the name of science, there need to be doctors who can follow and keep people safe.
“This generation of medical professionals has the opportunity to have the most exciting careers in history!”
Mark Hannaford, founder of World Extreme Medicine, said, “Every extreme medic starts somewhere, and we may just find that the time in the Lake District ignites the expeditionary spark in some of the attendees.
“From there, they can go anywhere. They could provide medical support for scientists working in Antarctica, or with more training go on to work in other exciting areas such as deserts, high mountains or in conflict zones.”
The Expedition and Wilderness Medicine Course costs £895 including VAT and includes the cost of accommodation and catering. Further Expedition and Wilderness Medicine courses will take place in Plas y Brenin, Wales on 15 – 18 May and Lake Bohinj, Slovenia on 2 – 6 October 2017.
A Safety in Beauty Campaign Team Member has successfully presented three advertising complaints to the ASA which have been upheld – Safety In Beauty is an independent public safety campaign run voluntarily by professionals and administered purely on a self funded basis.
Our objective is to help safeguard the public in the cosmetic, aesthetic and beauty industry.
Response by The Advertising Standards Authority
“We’ve now considered all the information provided by yourself and Combine OpCo, and agree with you that claims on the website are likely to mislead consumers.
We’ve instructed Combine OpCo to make a series of amendments to their website, and they have now provided the following assurances about how they will amend their advertising:
1. The claim “We offer UNLIMITED FREE aftercare with all of our cosmetic surgery procedures”
As you pointed out, the claim states “Unlimited FREE Aftercare”, when in actual fact there are unlimited free appointments, but there is not unlimited free aftercare. Therefore, the claim is likely to mislead consumers into thinking that the whole aftercare service is unlimited. Combine OpCo have now agreed to amend the claim to state “FREE Aftercare with unlimited appointments”.
2. The claim “The Hospital Group has over 20 years’ experience in providing cosmetic and weight loss surgery”
We understand that Combine OpCo acquired the company in a pre-pack administration with a number of debts not recovered. We therefore believe the claim “over 20 years’ experience” is likely to misleadingly suggests that the company has had 20 years of financial stability. Combine OpCo have now agreed to amend the claim so that it does not suggest that the company has been trading continuously for 20 years, and will instead refer to the combined experience of their surgeons.
3. The claims “we select specialists in the field of aesthetic cosmetic surgery” and “we only select specialist GMC registered cosmetic and bariatric surgeons”
We understand that all the surgeons have expertise in cosmetic surgery, as reflected in the bios on the website, but not all of the surgeons are registered as specialists in cosmetic surgery on the GMC register. Therefore, we consider the claim “we only select specialist GMC registered cosmetic…surgeons” is likely to mislead. Combine OpCo have now agreed to amend this claim so that it does not suggest that all their surgeons are registered with the GMC as specialists.
We consider that these amendments will resolve the complaint without referring the matter to the ASA Council, and will consequently be closing our file. I should explain that in a formal investigation, if the ASA Council decides that an ad is in breach of the Code, the advertisers are told to withdraw or amend it. Because Combine OpCo has already assured us that these claims will be amended, we consider there is little to be gained from continuing with a formal investigation, which would achieve that same outcome.
Although we will not publish full details of your complaint on our website, www.asa.org.uk, basic information including the advertisers’ name and where the ad appeared will appear on Wednesday 1 February.”